Endorsement is one of the method which can help the advertiser to achieve a huge success. A famous person or celebrity is able to influence people immediately, so that they remember the product and later purchase it. Unfortunately, endorsement is not strictly linguistic term so I will try to add information that will merge advertising and language. It has to be done because of the importance of this mechanism in advertising nowadays. Look at the example of the new ad of chrome kitchen chairs made by Ikea. The famous actor sitting on brand new, beautiful chair is the best thing to gain people"s attention. Don"t you think so? Nowadays, endorsement is getting stronger every day. We continually see famous people endorsing various products. A person who is recognized by the wide audience as an authority can provide an enormous boost in sale for the particular company. Research shows that from the moment chrome kitchen chairs became advertised by actor, sales grown up about 30 %. Do you believe it? All that is needed to achieve this, is a mentioned authority and suitable slogan. Although endorsement has many advantage, it is also possibility that a celebrity may lose authority due to some scandal or other an unplanned incident.